Because “good” doesn’t cut it. I'm Carole Roche — a web designer, graphic artist and SEO strategist building custom websites designed to elevate your brand. Whether you're launching new or refreshing what you've got, every decision comes back to one thing: the user.
Expertise you can trust — a unique blend of creativity, technical skill, and user-focused thinking on every project. Available for short- and long-term freelance or contract work.
I design your site and give you the tools to market and capture your target audience — while making sure it's an excellent experience for your customers across every device and browser.
When a business engages users early, their websites, apps and products enjoy greater success. It's about empathy, flow, technology and experience — taking the user on a journey worth returning to.
A beautiful site that no one finds isn't doing its job. I craft sites that perform seamlessly and drive results, with SEO baked into the structure so your brand gets seen by the right people.
Logos, graphics and brand assets that give your business a cohesive, memorable identity — the visual language that ties your whole presence together, online and off.
Color attracts attention and earns loyalty. Typography gives the words life and makes them readable. Content has to be trustworthy and clear. Every one of these levers, pulled for the same reason.
Design thinking is problem-solving focused on innovation — understanding real human needs, then building creative solutions around them. Here's the shape of a project together.
User research and listening to understand who we're really designing for.
Turn frustrations and goals into a clear problem statement.
Explore color, content and layout directions that fit the brand.
Build it responsive, accessible and fast across devices and browsers.
Usability testing and refinement until the experience genuinely delights.
From artists and musicians to investigators, electricians and global companies. Need a contract or freelance web designer? I'm happy to help.
Selected from a larger client list. Links open the live sites in a new tab.
With years of experience in web design and digital marketing, I bring a unique blend of creativity, technical expertise and user-focused thinking to every project. As a web designer, graphic artist and SEO strategist, I know how to craft sites that perform seamlessly and drive results.
I work with you directly — no account managers, no hand-offs. Whether you need a short-term freelancer or a long-term contractor, we'll build something that enhances engagement, improves customer experience, and sets your brand apart.
Need a hand with a web-based project? Tell me what you're building and let's talk it through.